Sneak Peek of “The 5 P’s of Promoting Your Child Nutrition Program”
The fifth installment in the Meals Plus White Paper Library is a complete cheat sheet for marketing your program and in turn, increasing participation in the lunchroom. “The Five P’s of Promoting Your Child Nutrition Program: Product, Placement, Promotion, Price and People” will be available for download this winter, but in the meantime, here is a sneak peak of the white paper.
Kurt Chou, School Nutrition Director for Los Nietos School District in Whittier, California has increased participation by trying to change the image of the program. First, Kurt increased his marketing efforts. He has implemented the use of salad bars and updated the point-of-sale system for efficiency. “Second Chance Breakfast” has been implemented to offer students an opportunity to get breakfast if they are not hungry or present when the first breakfast was served. Kurt also felt that it was important to include his staff in the reimaging of the program and purchased uniforms for his employees.
Other Meals Plus White Papers include examining the financial health of your program, tips to increase the speed of your lunchlines and managing your inventory. Click here to download any of those today and keep an eye on our blog and e-newsletter for when “The Five P’s” will be available for download!