Tips from Our Child Nutrition Operations Consultant: The 5 P’s of Promoting Your School Meal Program!

In our most recent white paper, “The 5 P’s of Promoting Your School Meal Program,” Child Nutrition Operations Consultant Cynthia Sevier, SNS, examines how you can promote your child nutrition program, and shares real-life experiences in school districts across the country. “The 5 P’s” are Product, Placement, Promotion, Price and People. Here is a real-life example of how you can implement “Promotion” in your program:

Kurt Chou, School Nutrition Director for Los Nietos School District in Whittier, California has increased participation by trying to change the image of the program. First, Kurt increased his marketing efforts. He has implemented the use of salad bars and updated the point-of-sale system for efficiency. “Second Chance Breakfast” has been implemented to offer students an opportunity to get breakfast if they are not hungry or present when the first breakfast was served. Kurt also felt that it was important to include his staff in the reimaging of the program and purchased uniforms for his employees.

To read more about marketing your school meal program
download your free copy of “The 5 P’s of Promoting Your School Meal Program.”